Mark Scott Kessler

  Adobe Creative Minds
Click here for the live site
   
Project Description
Create an integrated, customer-focused online experience to make it easier for designers to self-select/find information they want in order to learn more about the benefits of upgrading to Creative Suite 2.
 
Project Challenge
The challenge is to create a destination website that is innovative, scalable, easy to update and maintain, easy to localize in multiple languages, visually engaging and relevant. The website should be developed with a phased approach to ensure content is up-to-date and new features/functionality can be introduced promoting return visits. It is expected that the lifespan of the website will be between 12 and 15 months with the option of extending longer.
 
Project Goals
  • Inspire designers by reaffirming the CS2 brand experience and by showcasing our customers such as respected design firms, ad agencies, and magazine publishers, whose cutting-edge work was developed using Creative Suite 2
  • Up-level information that demonstrates the value of the suite – workflow integration - as well as the key features of the point product components that make up the suite
  • Provide persistent links to aid consideration: drive trials, eSeminar registration, and purchase
 
Project Metrics

Metrics were be based on industry standard/accepted benchmarks including:

  • Overall traffic to the landing area
  • Total user time spent on the website including drop-off rates
  • Time spent viewing and engaging with interactive features and content
  • Number of trial downloads and eSeminar registrations (establish benchmarks)
  • Traffic to the Adobe.com store and purchase
  • Repeat visitors
 
 
Banners
creative_minfds