| In March 2002, Philips Design was commissioned by Philips
Consumer Electronics to investigate the requirements and options necessary
to transform the current Product Launch Guide into a digital format.
The ultimate goal of the DPLG is to ensure harmonization across the
Business Creation Units through the utilization of common design templates.
The Product Launch Guide is a hard copy representation of the entire
product catalog. |
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| First I conducted a thorough Analysis Phase to explore
the most suitable medium for the DPLG taking into consideration Business
and User requirements with a special focus on the ease of creating
multiple DPLGs across the different Philips Business Creation Units.
It was decided that HTML would form the basis and a comprehensive
Concept Phase and Finalization Phase was undertaken to arrive at the
desired solution. |
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| The result was a complete turn-key solution that included
a demo DPLG for reference, content guidelines, detailed creation instructions
and HTML templates that can be utilized across all Philips Business
Creation Units. |
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