As SVP/ECD I was responsible for the overall management and creative output of the editorial, interaction and visual design teams covering brand, tone, messaging and ultimately user experience across awareness, consideration, purchase and service. Additionally, I was accountable for ensuring the proper application of the Bank of America editorial, interaction and visual design style guides and brand standards throughout the Bank's online properties. Delivering all projects in accordance with project timelines and overall initiative strategy. Managing and developing the editorial, interaction and visual design teams by defining vision, direction and goals for the team, identifying and providing training, development, coaching and mentoring; and identifying/developing high-potential team members. Working closely with business partners to set clear expectations and goals and ensure that deliverables achieve the desired results. Ensuring a high degree of collaboration with Business, Technology and Change Management partners to develop successful concepts for projects and then execute them in a quality, timely and cost-effective manner. Inspiring the creative team to constantly strive for excellence.

Ultimately responsible for overseeing the design, development and overall user experience of online deliverables spanning Adobe’s vertical business units and corporate marketing. Managed a team of 30+ full-time employees and contractors including one-on-one management of seven senior management-level direct reports. Responsibilities also included leading individual business unit and corporate marketing interactive initiatives spanning email marketing campaigns, microsite/minisite development, web metrics and reporting and Adobe.com content, design, production, development and implementation. Managed existing external agency and vendor relationships including overall creative and development approval.

Responsibilities encompassed framing the business value of User Experience, the day-to-day management of User Experience teams and for executing on client engagements. Worked closely with project leadership to develop overall budget and scope and to ensure that project goals were framed to meet client’s business goals and objectives. Oversaw, executed, and provided conceptual direction for key aspects of research, design, and development of solutions and drove iterative, evaluative processes as needed. Contributed to scoping, planning and estimating activities, as well as mentoring, coaching and guiding Associates, Senior Associates, and Managers of User Experience practitioners.

In this position I was responsible for the operational, financial and personnel management success of the Interactive Design discipline for Philips Design in the United States and acted as the competency lead for Philips Design Interactive Global. I was responsible for the work delivered by Philips Design, management of gross profit margin, employee satisfaction, career development, delivery of work and client satisfaction.
My responsibilities also included determination of office structure, definition of roles and responsibilities, team building, process implementation, reporting and documentation and employee reviews.